LOCAL RECOGNITION
Situations, language and humor are adapted for an audience in Uruguay.
URUGUAY / CHARACTER-LED SOCIAL CONTENT
NAIL STORIES URUGUAY
A reusable 2D character and meme-content system for a nail technician and podology specialist in Uruguay — designed to turn familiar client situations into recognizable posts that attract attention, views and new conversations.
THE APPOINTMENT LASTS AN HOUR. THE CHARACTER KEEPS WORKING ALL WEEK.See how the system is built
01 / STRATEGY
A local service needs more than before-and-after photos
Manicure and podology feeds often look interchangeable. The project gives the specialist a recognizable voice: a character who reacts to late arrivals, impossible requests, holiday rushes and everyday salon moments without turning every post into a direct advertisement.
ONE CHARACTER — MANY POSTS
Approved poses and emotions accelerate stories, reels covers, memes and announcements.
HUMOR OPENS THE DOOR
People share a familiar situation first — and remember the specialist behind it.
CONTENT WITH A PURPOSE
Each topic can lead to booking, explain a service or answer a common concern.
02 / CHARACTER SYSTEM
One approved character. A library for months of content.
The value is not one attractive illustration. The value is a controlled system of poses, expressions and visual rules that keeps every new publication recognizable while reducing repeated production work.
03 / REACTION LIBRARY
The face changes. The brand remains recognizable.
04 / APPROVAL WORKFLOW
Clear stages. Approval before expansion.
The project moves from strategy to production through two approval gates. We do not build dozens of assets around a character direction that has not yet been confirmed.
Brief and audience
We define the business goal, platforms, audience, local context and the action each content series should generate.
Character direction
We agree on silhouette, personality, tone of voice, colors and the line between bold humor and brand safety.
First approval
A key character view is approved before the complete pose and emotion library is produced.
CLIENT APPROVALContent pilot
We prepare several real topics, captions and compositions to test how the character works in the future feed.
Second approval
We review tone, readability and calls to action, then lock the reusable visual rules and templates.
CLIENT APPROVALRegular production
New posts reuse the approved system, so the brand can react faster to trends and publish consistently.
05 / DELIVERABLES
A character ready to keep producing
- Character concept
- Pose library
- Emotion library
- Meme templates
- Content themes
- Formats for posts and stories
A recognizable character is the beginning, not the final post.